Pieza Finalista (shortlist) de "El Ojo de Iberoamérica" 2016, categoría "Nuevos Talentos".
The “green” coke, was one of the less choosen, mainly, because of the doubts about their taste. The real problem was that most of the buyers haven’t even try it yet. So, looking for a different way to sampling the product and make the public try it, we offer free cokes in exchange of a classic coke label in the bending machines. “The label may be different, but the escence is the same” is our concept and the message inside every classic coke to encourage the public to try and taste the green coke.
Cynthia Morales - Creative Art Director
Felipe Chafloque - Creative Art Director
Carla Padilla - Creative Copywriter
Cynthia Morales - Creative Art Director
Felipe Chafloque - Creative Art Director
Carla Padilla - Creative Copywriter
